Agency : Interbrand
Creative Direction : Odile Samson
Strategy : Eryn Murphy
EDF started the EDF Pulse initiative to plan for the future by
supporting innovation and highlighting initiatives by men and women who contribute to progress for society. As part of this initiative, EDF launched
the EDF Pulse awards to provide innovators with concrete support –
in the form of both financial aid, and also publicity and credibility for projects
in the areas of health, science and smart living.